Mars.
Mars asked us to create a sales activation in which we engage the target audience, giving them the opportunity to experience the brand in a whole new way. Mars temporarely removed its logo from their bars. Consumers could buy a black bar including a sticker-set with the alphabet in Mars typography, including punctuation marks. This way the bar could be personalized and given to friends, colleagues and family.
Smart.
The night before the Amsterdam Autoshow we attacked city landscape posters outside the venue by posting stickers of smart cars in the relevant places, along with the line ‘whoever is clever- drives smart’.
SIRE.
We wanted to reflect the infamous lack of politeness among the Dutch, pointing out various areas of rudeness in society to help change attitudes across holland.
3 commercials were directed by Frank Devos.
3 print Photography by Bert Teunissen.
Camping Rotterdam.
Camping Rotterdam is well known for it’s heavy bombing during WWII.
We used this to advertise the festival Camping Rotterdam.
Photography by Eddo Hartmann.
Interpolis insurances.
We made entrepreneurs aware of burglary risks by putting balaclavas through their company letterboxes. The attached message ‘It’s this easy for them to get in’ made entrepreneurs immediately aware of the risks and the help Interpolis could provide them with.
Hi Fireworks Fuse.
On New Year’s Eve, a majority of Holland celebrates by setting off fireworks. Every year an average of 930 people are disfigured by misusing fireworks. In the weeks before New Years Eve, Hi sent 50,000 firework fuse lighters to Hi mobile users so they could light up their fireworks safely: No fingers, no text messaging.
NDT.
Together with Erwin Olaf we did the campagne for the NDT. (Dutch Dance Theater). The campaign shows portraits of NDT dancers who gave everything for there passion: dancing.
Photography by Erwin Olaf.
Hi Mobile provider.
For Dutch provider Hi-mobile (KPN) we created this campaign for their phone application ‘Where Are You’. This allows you to see where your friends are. Purple dots on the map indicate their location. We took an brought the dots to the real world in the form of purple helmets. everywhere in public places friends with purple helmets apeared. Finally, promotion teams made clear the helmets we're related to Hi's new service.
Photography by Krijn van Noordwijk.
Ford Escape Hybride car.
In this campaign Ford shows how you can be more environmentally friendly. Also, they would love to see you drive a Hybrid.
Jacoby & Meyers Law Offices.
Jacoby & Meyers is America’s most familiar full-service law firm, helping clients and families obtain assistance in the US legal system. They’re goal is to make the legal system more accessible. It has grown to become one of the largest and best known firms in the US.
Carfax.
This is an print campaign for Carfax. Carfax is a website where you can look up your car's vehicle history report. Just type in your car's VIN number and you'll know what your car has been up to with his previous owner.
The Bronx Zoo.
To let Manhatten know the Bronx Zoo is within reach these ads were placed in subways and busses.
Winnebago Motorhomes.
Winnebago makes motorhomes. Motorhomes that are almost larger than life. Well, maybe not larger than life but the're definitly huge and luxurious. Driving a Winnebago motorhome is like driving a villa.

Ziploc.
Nomination Lürzer's Archive International Student of 2007 Award. Ziploc is a brand of disposable, re-sealable zipper bags that will keep your food fresh.
NRDC.
Winner Merit Award, The One Show (USA)
Cardboard cutouts of endangered animals are placed on walls in crowded city streets. Next to the cutouts, cups are placed with the message ‘please help’.