Demy Sapthu

Mars Messages

Together with Thomas Aberson I came up with the idea to remove the MARS logo from their bars. Chocolate-lovers could buy a black MARS-bar including a sticker-set with the alphabet in MARS typography. This way the bar could be personalized with any typo of message and given to a friend, foe, colleagues and family.


Cannes Lions, Gold, Design
Young Guns, Gold, Design
Dutch Design Awards, Best packaging
ADCN, Silver, Package design
Eurobest, Bronze, Package design
Epica Awards, Gold, Package Design
SAN, In Book