Demy Sapthu

Mars Messages

Together with Thomas Aberson I came up with the idea to remove the MARS logo from their bars. Chocolate-lovers could buy a black MARS-bar including a sticker-set with the alphabet in MARS typography. This way the bar could be personalized with any typo of message and given to a friend, foe, colleagues and family.

Awards:

Cannes Lions, Gold, Design
Young Guns, Gold, Design
Dutch Design Awards, Best packaging
ADCN, Silver, Package design
Eurobest, Bronze, Package design
Epica Awards, Gold, Package Design
SAN, In Book